by travel lovers
Pluto was started by travel lovers, for travel lovers.
We believe life’s too short for mediocre travel.
You know the type. Tourist traps, soulless resorts, chain restaurants.
It's not our jam. And if it's not yours either, you're in the right place.
So as a team of design enthusiasts, product people and techies, we decided to do something about it.
We create tools to help travel lovers make the most of every trip.
Over time, we want to provide a suite of tools that support you through every step of your journey.
Right now, we're focused on three areas:
- Making planning for a trip rewarding and hassle-free.
- Helping you discover tried and tested recommendations
from like-minded travellers. - Providing top-notch protection so you have the peace of mind
that you're covered when things don't go to plan.
That's us in a nutshell.
Here to help travel lovers.

We love to travel, but we’re mindful of the negative impacts it has on the world we live in. That’s why we donate 10% of our profit to help reduce the negative impact of tourism on the environment and local communities.
Our current charity partner is the Travel Foundation. They’re a UK based charity founded on a vision of a world where tourism brings greater benefits for people and the environment in local destinations.